Letter from the CEO

CURLē Founder

Reshaping the Natural Hair Narrative: Elegant in ALL Contexts

Hello everyone, it's me, Mona, the founder of CURLē. Ten years ago this company was a figment of my imagination. The mission behind it has always been simple: to offer effective solutions for natural hair problems and reframe natural hair as elegant and luxurious in ALL contexts.   
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As an Egyptian American born and raised in Dallas, I had my own struggles with my curl journey. Growing up, I came to understand the beauty and uniqueness of curly hair. However, I quickly learned that while it was cherished in some cultures, straight slick hair was preferred in many. Growing up, the cultural norms made curly hair "exotic", "wild",  "crazy", but never "elegant" or "sophisticated". As a middle schooler, my dream was to change that narrative. 
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In my own struggle to find the right products and routine, I learned more than I could ever imagine about hair. The product that eventually worked for me as a high schooler wasn't something that I found at the store but instead something that I had made myself. In that journey, I learned about the importance of premium ingredients for my scalp and hair health. 
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My passion for finding the best ingredients and products that were entirely good for curly hair in the short and long run grew in college when I studied Biochemistry, Business, and Human Rights. I learned the injustices around natural hair and the science behind the most beneficial products and soon found myself with a business idea- a company that prioritized the natural crown- like never before. As a college student, I partnered with data scientists, cosmetic chemists, and curly hair experts to perfect products that would not only work but always benefit the people using them. 
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CURLē is about the empowerment of natural hair and changing the narrative. It's about reshaping big natural hair as being elegant not just in a VOGUE magazine, but in a corporate room, not having to straighten it for a high executive meeting or news reporting. We all have a unique curly hair journey and at CURLē we learn and love each and every one.  We strive to empower you to take charge of your natural hair by offering you solutions to your curly hair problems. Everyone should be able to choose their hairstyle and not be held back from stereotypes and discrimination. 
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Natural hair is unique and beautiful in ALL contexts, together we can push this movement and reshape the narrative around natural hair. 
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Join me in this movement to reshape the narrative. Together we are the leaders of real change. 
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Love, 
Mona El-Gharby